Job Description/Responsibilities

Position Summary

Own the university’s brand strategy and positioning across academic, student, digital, corporate, and public-

facing touchpoints. The role will lead integrated branding and communications initiatives to strengthen

visibility, reputation, differentiation, admissions support, and stakeholder engagement.

Key Responsibilities

 Develop and execute an integrated university brand strategy aligned with institutional vision and growth

priorities.

 Own brand positioning, messaging, visual identity, tone of voice, and brand governance across campuses

and channels.

 Lead campaigns for admissions, academic programmes, achievements, placements, research, events,

and institutional milestones.

 Develop and oversee digital branding across website, social media, content platforms, search, video, and

performance campaigns.

 Work closely with Admissions, Marketing, HR, Academic Schools, Placement, International Relations, and

senior leadership.

 Build compelling institutional narratives highlighting faculty, research, student achievements, placements,

infrastructure, and industry partnerships.

 Manage creative agencies, media partners, production teams, vendors, and external branding partners.

 Track brand perception, campaign performance, lead quality, engagement, reach, and conversion-related

metrics.

 Ensure consistency of brand identity across campuses, events, print/digital collateral, signage, and

external communications.

 Monitor competitor positioning and market trends and recommend initiatives to strengthen institutional

differentiation.

Educational Qualification

 Bachelor’s/Master’s degree in Marketing, Brand Management, Communications, Advertising, Media, or a

related field.

 MBA/PGDM in Marketing or a relevant postgraduate qualification preferred.

Experience

 10+ years of relevant experience in brand management, marketing, integrated communications, or

strategic marketing.

 Experience in higher education, education groups, large institutions, or multi-campus organisations

strongly preferred.

 Demonstrated experience leading brand strategy and high-visibility campaigns.

Key Competencies

 Brand strategy and positioning

Confidential Recruitment Document

 Integrated marketing and campaign management

 Digital and social media understanding

 Content and storytelling

 Agency/vendor management

 Data-driven decision-making and ROI orientation

 Excellent communication and stakeholder management

Key Performance Indicators (KPIs)

 Growth in brand visibility and share of voice

 Campaign reach, engagement, and qualified lead contribution

 Brand consistency across campuses and channels

 Digital performance and content effectiveness

 Improved institutional reputation and differentiation

 Efficient agency/vendor and campaign cost management

Skills

• Brand Strategy
• Brand Positioning
• Integrated Marketing
• Campaign Management
• Marketing Communications
• Corporate Communications
• Digital Marketing
• Social Media Marketing
• Content Strategy
• Content Marketing
• Brand Identity
• Brand Governance
• Storytelling
• Institutional Branding
• Reputation Management
• Admissions Marketing
• Performance Marketing
• Search Marketing
• Video Marketing
• Lead Generation
• Stakeholder Engagement
• Agency Management
• Vendor Management
• Media Management
• Market Research
• Competitor Analysis
• Campaign Analytics
• ROI Analysis
• Data-Driven Marketing
• Brand Performance
• Digital Performance
• Communication Strategy
• Visual Identity
• Tone of Voice
• Higher Education Marketing
• Multi-Campus Branding
• Strategic Marketing
• Public Relations
• Customer Engagement
• Marketing Strategy