Job Description/Responsibilities

Position Summary

Lead the university’s public relations and media engagement activities to strengthen institutional reputation,

increase positive media visibility, manage communications opportunities, and build productive relationships

with journalists, education media, digital publications, and other external stakeholders.

Key Responsibilities

 Develop and execute an annual PR and media relations plan aligned with university priorities.

 Build and maintain strong relationships with journalists, editors, education correspondents, digital media,

and local/regional media houses.

 Prepare and distribute press releases, media notes, institutional announcements, leadership statements,

and story pitches.

 Identify and develop newsworthy stories around academic achievements, research, placements, student

accomplishments, events, partnerships, and institutional milestones.

 Coordinate media interactions, interviews, press conferences, campus visits, and leadership media

engagements.

 Support crisis communication and ensure timely, accurate, and consistent external communication in

coordination with senior leadership.

 Monitor media coverage, sentiment, competitor visibility, and emerging reputational issues.

 Maintain a structured media database and PR coverage tracker with monthly performance reporting.

 Coordinate with branding, admissions, academic schools, HR, and other internal teams to source credible

stories and communication inputs.

 Support thought-leadership opportunities for senior university leadership through articles, interviews,

expert comments, and media features.

Educational Qualification

 Bachelor’s/Master’s degree in Mass Communication, Journalism, Public Relations, Communications,

Marketing, or a related field.

 Relevant professional certifications in PR/communications are desirable.

Experience

 5–8+ years of relevant experience in PR, media relations, corporate communications, journalism, or

institutional communications.

 Higher education, education-sector, corporate, or agency-side PR experience preferred.

 Established media relationships and demonstrated record of securing quality media coverage preferred.

Key Competencies

 Media relations and journalist networking

 Press release and content writing

 Crisis communication

 Story pitching and media planning

Confidential Recruitment Document

 Strong written/verbal communication

 Stakeholder coordination and relationship management

 Media monitoring and reporting

Key Performance Indicators (KPIs)

 Positive quality media coverage

 Growth in earned media visibility

 Successful media interactions and leadership profiling

 Timely and accurate communication delivery

 Media relationship development

 PR contribution to institutional reputation and brand visibility

Skills

• Brand Strategy
• Brand Positioning
• Integrated Marketing
• Campaign Management
• Marketing Communications
• Corporate Communications
• Digital Marketing
• Social Media Marketing
• Content Strategy
• Content Marketing
• Brand Identity
• Brand Governance
• Storytelling
• Institutional Branding
• Reputation Management
• Admissions Marketing
• Performance Marketing
• Search Marketing
• Video Marketing
• Lead Generation
• Stakeholder Engagement
• Agency Management
• Vendor Management
• Media Management
• Market Research
• Competitor Analysis
• Campaign Analytics
• ROI Analysis
• Data-Driven Marketing
• Brand Performance
• Digital Performance
• Communication Strategy
• Visual Identity
• Tone of Voice
• Higher Education Marketing
• Multi-Campus Branding
• Strategic Marketing
• Public Relations
• Customer Engagement
• Marketing Strategy